Thursday, May 31, 2012


A friend of mine is a personal trainer and has decided to open up a mobile crossfit gym (so cool, right?) and has asked me to design a logo for her new business. Designing a logo for a "gym" definitely took me out of my comfort zone of what I am used to... aka cutsie stationary and invitations.  I had to get out of the mindset of "cute" and "sweet" and think more along the lines of "tough" and "manly". 

There was a lot of back and forth... and a lot of different versions. But in the end, the below design was what was selected and I am very pleased with how it turned out. It has been a fun project to be a part of, the only thing I am bummed about is the fact that she and her new company are across the country!

The business cards for her and her business partner are below.  Next up, I will be assisting in designing the wrap (artwork) featured on their trailer and t-shirts. 


  1. This is absolutely amazing and I cannot wait to see the huge wrap on their trailer! You're such a genius...

  2. ahhhhh! LOVE IT!!! so proud of you! (happy i could hook you up with rach on this project!)