A friend of mine is a personal trainer and has decided to open up a mobile crossfit gym (so cool, right?) and has asked me to design a logo for her new business. Designing a logo for a "gym" definitely took me out of my comfort zone of what I am used to... aka cutsie stationary and invitations. I had to get out of the mindset of "cute" and "sweet" and think more along the lines of "tough" and "manly".
There was a lot of back and forth... and a lot of different
versions. But in the end, the below design was what was selected and I
am very pleased with how it turned out. It has been a fun project to be a
part of, the only thing I am bummed about is the fact that she and her
new company are across the country!
The business cards for her and her business partner are below. Next up,
I will be assisting in designing the wrap (artwork) featured on their
trailer and t-shirts.